We are ‘Age Proud’ in Cheshire West


Cheshire West and Chester Council has joined forces with older adults and partners to create Age-friendly Cheshire West. We are a network proud to be working together to make Cheshire West an age-friendly borough. 

To mark the United Nations International Day of Older Persons on the 1 October, we have joined senior leaders across the UK in signing an open letter to show our commitment to support the campaign to combat ageism, end outdated attitudes towards older people and celebrate and talk more positively about later life.

Cabinet Member for Adult Social Care and Public Health at Cheshire West and Chester Council, Councillor Val Armstrong adds “We are working together as part of Age-friendly Cheshire West with older adults, groups, organisations, businesses and communities to create a friendlier, more connected, inclusive place to live and grow older. Everyone needs to play a part in helping Cheshire West and Chester to become an ‘age-friendly’ borough.  All our residents should feel valued and be treated with respect, regardless of their age. We want older adults to feel included and stay connected to what is important to them. We want everyone to have the opportunity to be happy, healthy and active and live life to the full as they grow older.”

Celebrations will continue into ‘Silver Sunday’, a national day to bring people together, reduce loneliness and celebrate our older community. A new exciting project – Social Butterflies will launch on 6 October that everyone can get involved in. This is a creative community arts project designed to celebrate being an ‘age-friendly’ borough.  Social Butterflies has been developed by Brightlife and Cheshire West and Chester Council’s Cultural Services team together with Age-friendly Cheshire West and key partners.  Brightlife, is one of Age-friendly Cheshire West partners and is a project which aims to help find ways of reducing social isolation and loneliness in the borough.

Chris McClleland, Head of Brightlife adds “The butterfly forms part of the identity for Brightlife and Age-friendly Cheshire West and is a symbol of change and transformation. It represents the joy and pleasure to be had by staying connected and active in later life. We hope that Social Butterflies will bring people of all ages together from across the borough to have fun creating some art and inspire communities to become age-friendly.”

Social Butterflies activities will take place on Sunday 6 October at Storyhouse in Chester 11am-3pm. We invite everyone to come along and get involved.

You can find out more or sign up to the Age-friendly Cheshire West newsletter to keep updated by visiting https://www.agefriendlycheshirewest.org/get-involved/.